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## Action
### URL
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## Habillage
### Bouton
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### Info-bulle
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___
LOREM IPSUM
DOLOR SIT AME
CONSECTETUR ADIPISCING ELIT. MORBI BIBENDUM PHARETRA LOREM, ACCUMSAN SAN NULLA.
Mauris aliquet neque quis libero consequat vestibulum. Donec lacinia consequat dolor viverra sagittis. Praesent consequat porttitor risus, eu condimentum nunc. Proin et velit ac sapien luctus efficitur egestas ac augue. Nunc dictum, augue eget eleifend interdum, quam libero imperdiet lectus, vel scelerisque turpis lectus vel ligula. Duis a porta sem. Maecenas sollicitudin nunc id risus fringilla, a pharetra orci iaculis. Aliquam turpis ligula, tincidunt sit amet consequat ac, imperdiet non dolor.
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DONEC FEUGIAT:
• Nisl nec mi sollicitudin facilisis
• Nam sed faucibus est.
• Ut eget lorem sed leo.
• Sollicitudin tempor sit amet non urna.
• Aliquam feugiat mauris sit amet.
LOREM IPSUM:
$150,000
JOHN DOE
Licensed Real Estate Salesperson
Tlf.: +11 111 111 111
jhondoe@realestate.com
www.loremipsum.com
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___
LOREM IPSUM
DOLOR SIT AMET
LOREM IPSUM
DOLOR SIT AME
CONSECTETUR ADIPISCING ELIT. MORBI BIBENDUM PHARETRA LOREM, ACCUMSAN SAN NULLA.
Mauris aliquet neque quis libero consequat vestibulum. Donec lacinia consequat dolor viverra sagittis. Praesent consequat porttitor risus, eu condimentum nunc. Proin et velit ac sapien luctus efficitur egestas ac augue. Nunc dictum, augue eget eleifend interdum, quam libero imperdiet lectus, vel scelerisque turpis lectus vel ligula. Duis a porta sem. Maecenas sollicitudin nunc id risus fringilla, a pharetra orci iaculis. Aliquam turpis ligula, tincidunt sit amet consequat ac, imperdiet non dolor.
Integer gravida dui quis euismod placerat. Maecenas quis accumsan ipsum. Aliquam gravida velit at dolor mollis, quis luctus mauris vulputate. Proin condimentum id nunc sed sollicitudin.
DONEC FEUGIAT:
• Nisl nec mi sollicitudin facilisis
• Nam sed faucibus est.
• Ut eget lorem sed leo.
• Sollicitudin tempor sit amet non urna.
• Aliquam feugiat mauris sit amet.
LOREM IPSUM:
$150,000
JOHN DOE
Licensed Real Estate Salesperson
Tlf.: +11 111 111 111
jhondoe@realestate.com
www.loremipsum.com
www.loremipsum.com
info@loremipsum.com
Tlf.: +11 111 111 111
1. INSPIRATIONAL LAYOUT to differentiates the category from other categories and a clear header that shows the color palette inside hair color
2. Outstanding ZONING BY BRANDS to easily guide the shoppers and avoid purchase lost while highlighting specific trends such as roots retouch, salon services, and bold colors to boost the latest tendencies and market drivers
3. Offering guidance with eye-catching POSM to educate the consumer: Sub-headers to differentiate each brand, shelf strips with key brands benefits and education on trends
4. Reassuring the purchase decision with category and brand VTO and digital didactic screens
5. Emphasizing innovations within the shelf and in the endcap to bring new news and excitement to the category
4.0M wall unit:
Format for drugstores and specialty stores. It showcases the fresh codes of the brand in-store and online:
Storytelling hotspots
A fresh tone of voice with the graphic treatment of our assets
Exciting vertical studios for Salon at Home, Brows and Eyeliners
A specific focus has been done to highlight the latest product innovation, maximize the shade, and color impact in these categories that are too often commoditized
Digital services included: QR codes across the space drives our visitor to use our digital tools
Front entrance: Strong Maybelline branding and impactful 3d video catch our attention from far
Hotspot wall: visible from the entrance; tell us what’s new for Maybelline
Make Up your Mix Hotspot: our 2023 Brand Campaign. It anchors Maybelline in the music territory in the Retail Lab for first time
New York Proof section: invites you to test their make up performance
Play tables: to discover and test our range
Elevated Shopping wall: for boutiques and shop-in-shops
Being eco responsible : all wall units have been designed with a modular system made of wooden boxes that everything can very easy to update.
All visuals are made of fabrics to reduce the part of virgin plastic, Lighting is made of LED spotlights and LED strips to reduce the global electricity consumption.
The valorization of all launches highlighted on shelf are made of cardboard shelves displays in order to be reproduced easily by the countries and be recycled easily (thanks to mono material)
CLEAR GUIDANCE & NAVIGATION with highlited routines and to address shopper’s main pain point about confusing and cluttered shelves with a header at the entrance and clear brand blocs to REINFORCE BRAND EXPRESSION with highly visible logos, key visuals, and brand statements.
COLOR WALL
HAIRCOLOR walls is named COLOR STUDIO
The unique representation of this category falls under two main ideas:
1. Each range is characterized by: A backlit ingredient visual, for sensorial activation; the spokes visual, along with the claim; and of course, the range routine.
2. Showcasing the accessorization and repeat our packs, tools and brushes.
EXPERIENCE & EDUTAINMENT to provide a more emotional shopping experience with a space dedicated to skincare routines trending on social TO PUSH THE O+O SHOPPING
EXPERINCE ZONES
ATTRACT: Digital Screens, Entrance Animation Train cases
SHOP: Perimeter Experience, Just dropped Sections
Education : what a serum is, how it boosts the efficiency of the skincare routine and how to use it with a comparison screen to help shoppers choose the best product based on the efficiency of active ingredients
A main part illustrating the power of active ingredients with strong claims, BA effects, and direct link to the associated routine to increase the average basket. QR codes to provide additional playful content.
Elvive must own the treatments market. They are key for a brand : adding new gestures into a routine, drivingexpertise & bringing instant wow hair transformation.
We created a TREATMENT BAR that will answer to increase their visiblity on shelves and gain weight of business: a bar that groups our different types of hair treatments, premium and accessible ones. It’s made of cardboardand we’ve used the famous Elvive colors as color blocks to calm a bit the overview, while using ingredientvisuals horizontally under products.
MEN EXPERT WALL
MENEXPERT is named the MEN GROOMING
A premium adaptation of the architectural scheme, that recalls our ARCH and BELT, while giving a special focus on each range.
The unique representation of this category falls under two main ideas:
1. Each range is characterized by: A backlit ingredient visual, for sensorial activation; the spokes visual, along with the claim; and the range routine.
2. Brushes and scissors ingretation around the title "join the club", the barber club.
MONOGRAM TABLE: in the center in front of the screen: to animate the boutique: it can be different catégories or an animation
MULTICATEG WALL for Emerging
This wall is aimed at reinforcing our brand position as accesible luxury, as well as pushing cross category sale.
Combining codes from both premium and mass, highlighting ournew haircare and skincare ranges, with large, attractive visuals; while starifying Glycolic Bright as the key launch with a wow factor.
NEXT BIGGEST OPPORTUNITY (23% of the WW population protects every day from the sun). A clear focus on education with simple Q&A to drive penetration and explain how to integrate this step in the daily skincare routine
NYX STORE OF THE FUTURE
The Store for the Future is a makeup wonderland where customers are invited to join our magical world of fun, pro makeup products, vibrant color ranges, accessible artistry services, and enticing education to be their own makeup artist.
NYX stores are a haven of inclusivity where all are not only welcomed but celebrated!
OUR VALUES // THE BRIGHT SIDE :
Pro Artistry Formulas
Vegan Formulas
No Makeup Retouching
Cruelty Free
Proud Diversity for
We stay true to our values in everything we do. The Bright Side is the right side!
PERSONALIZED ADVICE with the skincare diagnosis to guide shoppers and help them find the perfect routine based on their specific needs.
PLAY / DISCOVER:
Brand of Entertainment Table
Cali Pro Station
Vegan Feature Table
Face Freeze Feature Table
TikTok Table
Jumbo Lash
SCIENCE TABLE: to push cross categories with products linked by ingredient
SKINCARE: 1st shelf: our products are presented by needs / 2nd shelf: Products by routine day & night with cross selling products prescription
SHOWCASE CATEGORY COMMITMENT TO SUSTAINABILITY by making refill options stand out on the shelf :
1. make refills more visible,
2. educate consumers on this new gesture,
3. reassure them that this eco-friendly gesture is good for the planet and their wallet.
WORTH IT TABLE: Our spokes choose their own routine – it can be play online or offline
MAKE UP: Strong and diverse spokes with a very Parisian atmosphere.
Translation of our Color authority: 3 large hotspots designed that use our golden arche code at a smallerscale.
The makeup bar is divided into 3 categories presents as many creative makeup horizons as we have shades and colors in our porfolio.
As usual we want the brand to be reco-gnized from far away: we used the main codes of the brands (the wall can be made without a header visual, if you have retail constraints).
Eye level: on the first shelf there is a space to highlight the new launch and to showcase the serum lab and ingredients
Second shelf: introducing the different French-ise and allows us to highlight star products or routines which are split in 4 parts
Essie is all about color obsession and salon quality and our merchandising reflects that.
Center : we feature our iconic original franchise where we offer the widest range of shades and highlight the hottest shades of the season
Left side : our newest franchise: "love" an 80% plant-based range with a mindfully crafted palette of 20 shades and below love, we feature expressie, which offers quick dry on the fly in a range of punchy and unexpected shades.
Right side : we feature our gel couture range which brings a premium gel experience to the consumer at home, lasting up to 14 days, we showcase our booming care range from top coats to base coats to cuticle oil.
Finally, we end with a preview of an exclusive new technology launching in 2024.
Finally we are in a Lab and we developed also different prototypes :
- Digital friendly with Color Match app to test haircolor shades virtually thanks to a specific QR code in store or Skin Coach Ai to have a precised diagnosis of your skin and choose the right routine of products.
- Ultra Doux Refill station for shampoos to test new consumption gesture
Functional and sensorial benefits combination can win to mass selective lapsed users : a standalone version of a treatment bar to showcase the SOPHISTICATED EXPERIENCE that premium and new consumers can enjoy when using treatments.
HAND SHAKE: (from outside) with: Canopy (logo), Tagline: Number 1 beauty brand Manifesto, Monogram, Screen with Spokes - Défilé - Paris – Innovation – Science.
Inspired by nature and science, the Garnier Greenlab features its unique brand expression : a greener expression/new branding/new materials/new codes
Central pill : the engine of the store and spread the green sciences through different glass tubes to all categories.
Like New York, the Maybelline Playground is a space made for all that encourages authentic self/expression, a space that invites us to self/discovery through freedom of play and experimentation, in a non/judgmental and unrestricted environment.
REVITALIZE Maybelline Codes with a new and colorful design vocabulary while keeping the iconic New York codes.
HIGHLIGHT one big and impactful launch as main focal point for store.
CLARIFY Product Range with easy-to-understand navigation.
ENTINCE Consumers to Play providing memorable and engaging experiences
MIXA is now #1 body and baby brand in France and already #3 body brand in Germany
We are launching this year a specific face care range around serums (more than 50% people have sensitive skin and are subject to skin reactions) . This is why we developed 3 serums adapted to sensitive skins (dark spots, acne & imperfections, dehydration)
On this shelf we can see our new serums, the whole face care range. And specifically on French market you can see the whole suncare range and baby range
New makeup exhibition where we want to play bigger, desirable and impactful beauty visuals, strongspokes portraits and generous textures.
Categories recognizable thanks to 3 different colors and capped by titles : eye expertise, lipgallery and face sculpting.
The hot spot area brings a breath of fresh air and appeal to the customer with our textured monograms code
Thayers is number one toner brand in the US, champion of toners and liquid care.
We are a unisex, diverse, alternative mass medical brand focused on Gen Z main concerns : pores and acne.
Our science is to fuse derm actives with medicinal plants like which hazel. You can see on the wall the scientifically proven properties of our products
Thayers is a brand of devottees, with the iconic product Rose petal Toner with more than 100K 5 star ratings
The CPD Retail Lab side opened end of 2019 and is today dedicated to invent & shape the future of the Beauty retailing. Our objective is to inspire our countries & engage our retailers. We potentialized this amazing place to go from a retail showroom to a real business partnership booster. Welcome to the CPD RetailLab !
Various hair treatments have been launched: serums, masks, oils, and powerful waters : we must ensure that consumers understand what they truly bring to their hair routine.
1. Need to ensure that treatments are widely available in stores
2. INCLUDE FULL ROUTINES AND HIGHLIGHT BENEFITS of using these additional gestures
3. CLEAR NAVIGATION and offers that cater to both their needs and preferred brands
4. HIHGLIGHT ECOPAKS in the main shelf
We have made ambitious commitments in 5 areas: climate, water, biodiversity, resources and social. These commitments are deployed trough 3 pillars which set goals for 2030:
TRANSFORMING OURSELVES, which is the work we are doing internally to better our company and our products so that they respect planetary boundaries.
EMPOWERING OUR BUSINESS ECOSYSTEM. We have a responsibility to involve our customers, suppliers and consumers in our transformation process as well as working with them to contribute to their transformation.
CONTRIBUING TO CHANGE THE CHALLENGES OF THE WORLD. We want to go beyond our own business to address todays’ most pressing social and environmental challenges such as women empowerment, nature regeneration and circular economy.